Overview

Title: Marketing Senior Vice President

The Company:

The Role:

A senior marketing leader to lead both direct-to-consumer and B2B marketing efforts for the company’s multiple lines of business and brands. This executive will be responsible for creating and executing an integrated marketing platform, leveraging and implementing developing marketing technologies, and influencing the customer experience of all products throughout the customer lifecycle. Additionally, this is a key role in helping to identify new product opportunities to broaden the consumer experience and maintain the company’s position as the leading provider in its category.

Key Responsibilities:

• Lead direct-to-consumer marketing including all aspects of creative testing and execution of both direct mail and digital originations, including expanding integrated marketing capabilities.

• Manage and shape existing team’s diverse set of responsibilities including the ownership of all customer and marketing communications, direct mail execution, digital acquisition, sales and client development support, portfolio management, email execution, MarTech (website and mobile application design, tagging, SEO, etc.), creative development (internal and external), and enterprise project support.

• In concert with senior leadership, drive the overall strategic vision for product positioning in the marketplace.

• Brand strategy and development

• Work in concert with Risk and IT to evaluate and assess product opportunities for incremental revenue growth and customer engagement and retention.

• Continue to advance B2B marketing efforts to enhance our growing brand recognition and thought leadership for the sales organization.

• Identify and implement technologies to enhance our analytics driven decisioning and improve customer experience.

• Collaborate cross-functionally to lead origination efforts and product lifecycle activities with risk, operations, legal and IT.

• Conduct marketing performance analysis, present findings and redirect strategy based upon results.

• Conduct research activities to remain abreast of consumer, competitive and market trends.

• Ability to travel, as necessary, to support company initiatives (B2B presentations, portfolio acquisition, trade shows, etc.)

You’re perfect for this role if you have:

• Bachelor’s degree: MBA or advanced degree preferred.

• 10+ years’ progressively responsible business experience, ideally in financial services.

• 5+ years’ product development/management experience.

• Specific experience with integrated marketing, direct mail and digital direct-to-consumer channels.

• B2B experience preferred with both online and traditional merchant partners.

• Technology orientation; versed in MarTech management including email deployment, tagging, and digital asset management.

• Intelligent, creative, strategic thinker with demonstrated ability to develop and execute plans to achieve growth.

• Data driven decision maker with experience in marketing analytics.

• Action orientated with desire to roll-up sleeves, get hands dirty and dig into the depths of the business.

• Highly collaborative with experience leading and influencing teams and individuals across lines of business, functional areas and different levels of an organization.

• Ability to create and effectively manage budgets and develop business performance measures.

• Excellent communication skills – both oral and written – and strong executive presence.

• Team player with outstanding leadership and interpersonal skills.

• Skilled in hiring, training and developing talent.

Location and Work Expectations: In-office role with a goal/expectation of four days a week in-office, but flexible when required. Reloction assistance will be provided.

Compensation: D.O.E., contact daina@cardresourcegroup.com
for more information.

Title: SVP Marketing

The Company: Our client has been a leader in the fields of consumer financial services direct marketing, affinity program development and investment banking for over 40 years. Having pioneered the concept of the affinity credit card in the late 1970s, our client has worked with most of the nation’s leading financial institutions, as well as many global players, to create and consummate creative partnerships, alliances and M&A transactions while also developing and managing consumer marketing programs in almost every conceivable area of the financial services arena. Our client has also launched its own consumer credit card business and has acquired a small business credit card platform. Today, our client continues to push the envelope of deal creation, strategic marketing, and business transformation and is constantly on the lookout for bright, motivated, creative talent to join our entrepreneurial, fast moving and growing organization.

The Role:

• Manage multiple client teams

• Develop senior relationships with the clients and key vendors

• Work collaboratively with the broader Performance Marketing team including analytics, creative and the funding team

• Understand clients’ businesses, industries and key drivers

• Provide executive level marketing client management for new and existing clients focused on delivering client goals and enhancing their business

• Develop and implement strategic solutions for clients

o Identify critical business issues

o Analyze client and competitive data to identify opportunities/issues

o Lead the presentation and delivery of solutions to clients

• Develop, execute and analyze client marketing campaigns as well as provide ongoing recommendations for program improvements

• Lead the exploration and implementation of ad hoc strategic initiatives and process improvements

• Interact and communicate regularly with clients and client teams across multiple levels

• Monitor all program execution to ensure team has the proper level of support to deliver on time and on budget

• Monitor external vendors to support a wide range of objectives including cost containment, quality control and enhanced flexibility

• Provide leadership and direction to larger cross-functional team by coordinating with a team of professionals across OP to deliver maximum results from business activities including OP’s own issuing businesses

• Contribute to landing new business opportunities and manage new client on-boarding including resource allocation.

You’re perfect for this role if you have:

• Bachelor’s Degree in business-oriented discipline. MBA preferred

• 15+ years direct marketing experience across email, digital and direct mail channels required

• Financial services marketing program experience is required with experience in credit card marketing being highly desirable

• Strong team management experience with at least 20 employees managed

• Strong organizational skills and deep attention to detail

• Ability to multi-task, prioritize and work under tight deadlines

• High level of professionalism in dealing with clients, partners, vendors and internal team members

• Strong written and verbal communication skills

• Strong presentation skills

• Strong computer skills, particularly Excel and PowerPoint

• Must be able to be hands on with day-to-day tasks to ensure deadlines are met

• Ability to demonstrate initiative and leadership skills

• Ability to demonstrate problem solving skills with clients, vendors and teams.

Location and Work Expectations: Fully remote position in the United States.

Compensation: D.O.E., contact daina@cardresourcegroup.com
for more information.

Title: Head of Machine Learning, Modeling, and Governance

The Company: Publicly traded company, headquartered in Atlanta Georgia, with a
25-year history issuing credit cards, providing retail credit at point of sale,
and meeting financing needs in healthcare and auto sectors. Our client maintains a single-minded focus on
helping meet the needs of the financially underserved.

The Role: This is a newly created position.

Seeking an experienced and innovative Head of Machine
Learning, Modeling, and Governance to lead the development and execution of
advanced machine learning (ML) initiatives across our entire financial services
platform. This critical leadership role will focus on transforming our data and
analytics capabilities to enhance customer acquisition, credit decisioning,
fraud detection, and overall customer experience. The ideal candidate will
bring a blend of technical expertise, business acumen, and leadership skills to
drive measurable results and align ML strategies with the company’s vision.

Key Responsibilities:

• Define and execute the ML strategy across the credit lifecycle, including
  acquisition, underwriting, pricing, customer retention, portfolio
  management and collections.
• Partner with C-suite executives to integrate ML-driven insights into the company’s
  strategic initiatives and growth objectives.
• Stay ahead of industry trends and emerging technologies to ensure the company
  remains a leader in ML applications.

• Develop and oversee deployment of ML models to optimize credit risk scoring, fraud
  detection, marketing campaigns, customer segmentation and collections
  activities.
• Leverage cutting-edge ML techniques such as deep learning and natural language
  processing where applicable to solve complex business problems.

• Build predictive systems to enhance customer acquisition, retention, and
  lifetime value.

• Establish frameworks for model monitoring, retraining, and validation to maintain
  high performance and compliance.
• Drive recruitment and retention of top-tier talent in ML and AI.
• Lead and mentor a team of data scientists to deliver on strategic objectives.
• Foster a culture of collaboration, experimentation, and continuous improvement.

• Work closely with credit risk, fraud, marketing, product, and technology teams
  to align ML initiatives with business needs.

Regulatory Compliance & Governance:

• Ensure ML solutions meet industry regulations such as FCRA and any other
  applicable compliance standards.
• Develop explainable AI frameworks to enhance transparency and fairness in
  decision-making processes.
• Own requests and communications for regulatory
  exams and internal audits
• Manage independent model validation function to
  provide an effective challenge of models
• Write model governance reports documenting the
  modeling process

You’re perfect for this role if you have:

Education:

• Master’s or Ph.D. in Computer Science, Machine Learning, Data Science, Statistics,
  or a related field.

Experience:

• 10+ years of experience in data science, with a strong emphasis on machine
  learning in the financial services or credit card industry.
• Proven track record of deploying scalable ML solutions in areas like credit
  underwriting, fraud prevention, and customer acquisition.
• Hands-on experience with large-scale data analytics and cloud-based ML platforms.

Technical Skills:

• Proficiency in ML frameworks and programming languages (e.g., Python, R, SQL).
• Expertise in big data technologies and cloud services (e.g., AWS, Google Cloud,
  Azure).
• Strong knowledge of credit card business operations, including risk modeling,
  fraud detection, and customer behavior analysis.

Leadership & Communication:

• Exceptional leadership skills with the ability to inspire and guide high-performing
  teams.
• Strong communication skills to present technical concepts and ML insights to
  non-technical stakeholders and executives.

Location and Work Expectations: In-office role with a goal/expectation of four days a week
in-office, but flexible when required. Relocation
assistance will be provided.

Compensation: D.O.E., contact daina@cardresourcegroup.com
for more information.